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Home > Here’s why .LONDON makes it easier to find your ideal domain name

Here’s why .LONDON makes it easier to find your ideal domain name

Top-level domains (TLDs) turned 40 in 2025. Also known as a domain extension, the string of letters that follow the last dot in a domain name are more than just an online address. They influence how website visitors perceive, remember and engage with your website – and therefore with your business.

Domain names carry a lot of power, so it won’t surprise you to know that, after four decades, the availability of the most desirable variations is limited – especially for those that use the .COM extension (by far the world’s most popular).

If you’re a new business, this scarcity makes finding your preferred domain name tricky when registering your website. But there is a perfect solution for London-based businesses: .LONDON.

Domain name availability: The power of a short domain name

Short (two and three-letter), memorable alphabetic domain names are highly coveted commodities, especially as an ever-larger share of global commerce takes place online. For those big brands that can rely on acronyms for recognition, they’re punchy and powerful – just look at British Airways (BA.COM), the Financial Times (FT.COM) and Burger King (BK.COM).

And with a limited number of variations (there are only 676 possible two-letter and 17,576 three-letter domains), virtually every possible .COM combination is already owned by an investor, registry or large business. In fact, nearly 97% of all two to four-letter domains are unavailable, and those that are available for purchase can fetch a high price.

How to find your ideal domain name

So, how can you get around this supply shortage issue as a new business? You do have a few options when it comes to finding and registering a domain name that does your business website justice.

  • Use a broker
    Domain name brokers specialise in buying and selling domain names. They can help you find options that match your criteria and deal with the awkward business of negotiating with sellers. Brokers are a good option if someone already owns your preferred name – some domain names have been auctioned off for millions – but you will have to pay a commission as well as the fee for the domain registration.
  • Be creative with your name
    If your preferred domain name is taken and you don’t want to pay a premium to take ownership of it, you can be creative with spelling or word choice. This gives you more flexibility and a humorous or novel play on your business name can be very memorable. The only downside is that you could sacrifice some of the brand power of a short domain that matches your business exactly.
  • Use an alternative TLD
    Simply choosing an alternative TLD is a highly effective and often overlooked way to secure the domain name of your dreams. Many businesses choose generic .COM or .CO.UK domain extensions because they are familiar and credible to consumers. But why be generic when you can be specific? GeoTLDs like .LONDON are a great example. They anchor your business and its website in a particular place. This provides search engines with valuable geographical data and signals to local consumers that location is important to your business.

What is a .LONDON domain name?

.LONDON is the official domain extension for London. When you register a .LONDON domain, instead of business.com or business.co.uk, your website address is business.london.

.LONDON has far more availability than more widely used generic TLDs. That means you have a better chance of finding your perfect domain name. .COM might be a globally recognised standard for commercial websites, but it is by no means the only option.

.LONDON is the perfect TLD for a business based in the capital, communicating to consumers that the city is an important part of your identity. This establishes credibility, builds trust with Londoners, helps you stand out from the competition and is great for local SEO, because it helps Google deliver more relevant results to users searching for services in their area.

And .LONDON isn’t only effective at a local level. London is a global city, and many businesses using the extension thrive internationally.

Examples of short .LONDON domains

Here are just a few examples of London-based businesses that use one-, two- or three-letter domain names with a .LONDON extension. As you can see, whether your business offers security solutions, medical services or jewellery design, .LONDON is the ideal domain extension:

  • bcm.london – Business Continuity Management (BCM) London uses technology to help businesses in the capital to prepare for risks and recover from disasters.
  • act.london – A.C.T’s services include wealth structuring and preservation, business process outsourcing, tax and compliance.
  • cpg.london  – The Metropolitan & City Catholic Police Guild is the oldest apostolate for Catholic police officers and staff in Great Britain.
  • a2k.london – A2K is a small team of designers that creates and sells jewellery inspired by the natual world.
  • ai.london – AI London helps startups and enterprises boost innovation and productivity using technology services, including artificial intelligence, software and website development and data analytics.
  • gp.london – GP London is a clinic in South Kensington that offers private medical and dental appointments.
  • igs.london – Infinite Group Solutions provides building services engineering, specialist policing and crime prevention services.

How can you get a .LONDON domain name?

Ready to boost your local SEO, gain a competitive edge and associate your business with one of the world’s most diverse and dynamic cities? Get your .LONDON domain name today.

All you need to do to join the .LONDON community is check your preferred name is available and register.