Why a .LONDON domain is perfect for your personal portfolio
Throughout history, many innovators and entrepreneurs have called London home. It’s a city that attracts bold thinkers and boundary-pushers, and this diverse pool of talent has been integral to its success.
It also means that – whether you’re an artist, a marketer or a freelance consultant – competition is fierce, and you need to stand out.
How? A personal portfolio is a great starting point, but if you really want to make an impression, you need to choose domain that matches your ambition. Here’s why .LONDON is the perfect choice.
What is a personal portfolio?
A personal portfolio is one of the most accessible ways to launch an online presence and promote your business.
Portfolios declare “this is who I am, what I do and why you should work with me”. The best examples are lean and focused, a snapshot of your strongest work that speaks for itself. Picture a photographer’s portfolio with a few beautifully presented images – and imagine the opposite. You know which one you’re hiring.
Why a .LONDON domain is ideal for a personal portfolio
Unlike websites that are all about the business, a personal portfolio puts the individual front and centre. You are your brand, and you need an equally bold domain. What better choice than to identify yourself with a city that has its own powerful personal brand: London.
In a crowded online world, a .LONDON domain extension – also known as a top-level domain (TLD) – instantly sets you website apart. .COM might be a globally recognised standard, but .LONDON roots your portfolio in a city with a proud history of championing innovators, entrepreneurs and creatives; one that benefits from its global outlook as much as it does from every talented person who calls it home. It gives your portfolio personality and a sense of place – all the more important when you are the business.
Most importantly, it could be the crucial factor when a potential client is deciding whether you’re the best candidate to deliver their next project.
On top of that, since your personal portfolio website carries your own name, you don’t have the same creative freedom you do when naming a business. That’s where .LONDON comes in. Others might share your name, but they’re unlikely to have yourname.london. In fact, it has greater availability than competing TLDs, which gives you a better chance of finding your preferred domain.
Beyond branding, .LONDON gives you the edge in search engine results. For example, a domain like consultant.london will help you rank when someone Googles “consultants in London”.
Personal portfolio websites succeeding with a .LONDON domain name
Take a look at four personal portfolios enhanced by a .LONDON domain name.
Emily Hayes – emilyhayes.london
Emily Hayes has more than 20 years of experience translating “cultural patterns into commercial opportunities” as a semiotician (an expert in signs and symbols), cultural analyst, writer and brand consultant. With a focus on beauty, food, wellness, luxury, retail and parenting, Emily has worked with brands from across the world, including Clinique, Kellogg’s, Dove, Coca- Cola and Calvin Klein.
An innovative approach to brand strategy and a global reach, for Emily Hayes, there could be no more appropriate domain than .LONDON.
Sophie Campbell – sophiecampbell.london
Sophie Campbell is a tourist guide, writer and contributor. As a Blue Badge Tourist Guide (a qualification from the Institute of Tourist Guiding), she offers bespoke walking tours across London, as well as virtual walks and talks via Zoom. She contributes to Telegraph Travel, Condé Nast Traveller, House & Garden and the Financial Times, and she wrote The Season: A Summer Whirl Through the English Social Season.
What better choice than .LONDON for someone whose work is so intimately connected to the city and its history.
Nadine Walker – nadinewalker.london
Nadine Walker is a London-based artist and educator who explores the written and spoken word, cultural heritage, identity and relationships.
She was one of 20 artists chosen by the BBC to contribute to a visual document of the Queen’s Diamond Jubilee Pageant.
She published Illustrated Jamaican Proverbs: Vol I, which explores the duality of being a British-born Jamaican through art, satire and cultural storytelling.
Her work has featured in exhibitions across central and south-east London, and she has 14 years of experience teaching students from reception to sixth form.
.LONDON is the perfect domain for an artist in who plays such a crucial role in the city’s artistic and educational sectors.
Mark Redhead – markredhead.london
Mark Redhead offers expert strategic and process consultancy, as well as professional and executive coaching services. His skills include influencing, sense-making, engagement, facilitation and decision support. As a fine example of the capital’s reputation for world-class services, his website is more than deserving of the .LONDON domain.
How can you get a .LONDON domain name?
If you’re a London-based freelancer, business owner or professional, a .LONDON domain is an excellent choice for your personal portfolio website. It will help you stand out in a crowded market and associates you with a city that has a long tradition of nurturing innovative individuals. You’re not just “Your name the copywriter”, you’re ‘Your name the copywriter from London’.
Join other individuals already succeeding with a .LONDON portfolio by simply checking your preferred .LONDON domain is available and registering today.