Could .LONDON be the ideal name for your health and wellness business?
London’s health and wellness sector is in great shape. The UK wellness market as a whole is the second largest in Europe (valued at more than £175bn) and the pulse is strongest in the capital – so much so that it’s sparked a surge in wellness tourism to the city.
It’s a big umbrella, encompassing a diverse range of technologies, activities and nutrition products that aim to support physical and mental health and wellbeing.
That means it can be challenging to attract attention as a new business in the space. And with a third of consumers using search engines to discover products and services, it makes sense to put some effort into standing out where it really matters: online.
A deceptively simple way to get noticed as a London-based business is to choose a distinctive, geographical domain name like .LONDON. Here’s why it’s the ideal choice for your health and wellness business.
Why choose a .LONDON domain for your health and wellness business website?
The domain extension – the string of letters after the final dot in your URL – is valuable real estate.
Many businesses opt for the familiar .COM, which is a globally recognised commercial website address. But .LONDON, the official domain extension for London, is an equally credible top-level domain (TLD) for businesses based in the capital. It announces to a potential customer that the city, with its history and culture of innovation and diversity, is an important part of your business identity.
Trust and credibility are especially important in a sector where consumers need to be confident that their health and wellbeing are in safe hands. While a .COM business could be based anywhere, .LONDON builds trust by signalling to potential customers that you share the same geographical space, as well as the values, standards and regulations that implies. It could be the deciding factor when someone is deciding between your business and a competitor.
.LONDON also has more practical benefits. Firstly, it has much greater availability than generic TLDs (nearly 97% of all two to four-letter .COM domains are already owned or registered), which makes it easier to find your preferred domain name. And secondly, it gives your website an SEO boost by helping Google provide more relevant search engine results to local users.
Health and wellness businesses with a .LONDON domain
Take a look at four health and wellness businesses succeeding with a .LONDON domain name. They demonstrate that, from yoga and tai chi to counselling and medical practice, .LONDON is suitable for any business.
Kundalini Yoga – kundaliniyoga.london
Kundalini Yoga runs in-person and online yoga and meditation classes every Monday evening and Saturday morning in Fitzrovia. Brought to the West by Yogi Bhajan in 1969, Kundalini yoga uses a combination of posture, pranayama (breath work), mantra (chanting) and meditation to promote health and wellbeing. Classes are led by Ed Jones (aka Charanpal), a registered and fully insured kundalini yoga teacher who trained with Amrit Nam Sarovar international kundalini yoga school in London and France.
.LONDON is the ideal domain for a business that embodies London’s identity as a city of global cultures and traditions.
Master Ding Academy London – tai-chi.london
Established in 1990, the Master Ding Academy teaches traditional Yang-style tai chi chuan. Tai chi is a Chinese martial art that focuses on centralising, circulating and applying chi (energy) through postures and movement. The London branch of the Master Ding Academy offers daytime and evening classes across the capital, including private groups, workshops, one-to-one tuition, masterclasses and instructor development.
The Master Ding Academy helps practitioners of all levels from across the capital experience the benefits of tai chi. It’s more than deserving of a .LONDON domain.
Canary Wharf Counsellors – canarywharfcounsellors.london
Canary Wharf Counsellors is a team of therapists and clinical psychologists based in Canary Wharf. Its specialities include using humanistic therapy, psychotherapy, psychodynamic therapy and cognitive behavioural therapy (CBT) to treat everything from anxiety and stress to relationship issues and sexuality.
By helping Londoners make positive life changes at the very deepest level, Canary Wharf Counsellors earns its .LONDON domain every day.
The Good Practice – thegoodpractice.london
The Good Practice surgery exists to enhance the health, wellbeing and lives of its patients through GP appointments, prescriptions, clinical research and group sessions. It is part of the Brompton Health Primary Care Network, eight practices located across the southern half of Kensington and Chelsea that are aiming to improve the service they offer by working more closely together.
Could there be a more fitting domain extension than .LONDON for a business on a mission to boost health outcomes for Londoners?
How can you get a .LONDON domain name?
If you’ve been inspired by these businesses, why not choose a .LONDON domain for your website? It could give you the edge in a city that’s already home to a thriving and competitive health and wellness sector.
Check your preferred .LONDON domain is available and register today.